Headline Writing 101

Commendable that headline writers are trying, but sometimes good intentions lead to bizarre destinations. Writers should remember they read the story first (or should) and then write the headline, but the reader is seeing the headline and then making a decision about reading the story.

 

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Just don’t be too obvious. Don’t steal the lede. Do a good story justice and do all you can to get that reader to invest his/her time to read that effort. The reader and the reporter will benefit from your consideration.

 

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